When editing or creating a new page or blog ensure good standards and research for page setup are used for good a SEO foundation.
No point creating a page that is not structured properly when it takes a short time to get it right.
1. Headings & Content- Don't feel the need to over kill the keywords. 2 or 3 times in the content is enough. Once in the heading.
Typically use this guide for content headings is as below:
H1 KeywordH2 Feature of that keywordH3 Benefits to the customersH4 Expand on more Benefits
2. Image file names- ensure image file names include the keywords but not over used.
3. Page title- Keywords go in the Title but make it appealing, topic relevant and make sense
4. URL's- Use keywords that are unique for the page
5. Descriptions- This is what appears in Google search- make it relevant and you only get one chance with each visitor
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