Archives | S i Design - Web, Marketing and Software Talk...

The Evolution of Search - AI GEO vs. Traditional SEO

Tue, 08 Apr 2025 08:07:01 GMT

Getting ahead of your competition with smart AI GEO

The digital marketing landscape is in a state of rapid transformation, driven by the increasing influence of artificial intelligence (AI) on search. For years, businesses have relied on traditional Search Engine Optimisation (SEO) methodologies to enhance online visibility and drive organic traffic.

However, the emergence of AI necessitates a paradigm shift, giving rise to AI GEO. Generative Engine Optimisation.

This whitepaper analyses the fundamental differences between traditional SEO and AI GEO, examines the impact of AI on search dynamics, and provides actionable insights for marketing managers and small business owners to adapt and thrive in this evolving environment.

Traditional SEO: Core Principles

Traditional SEO encompasses a set of established practices focused on optimising website content and structure to improve rankings in Search Engine Results Pages (SERPs) of algorithm-driven search engines like Google. These practices primarily target specific algorithms to achieve higher visibility.

Key components of traditional SEO include:

Keyword Research : Identifying high-volume, relevant keywords that users enter into search engines.
On-Page Optimisation: Optimising website content elements such as meta tags, headers, URLs, and body copy to align with target keywords.
Link Building: Acquiring backlinks from authoritative and relevant websites to enhance domain authority and credibility.
Technical SEO: Ensuring the website's technical infrastructure, including site speed, mobile-friendliness, crawlability, and site architecture, is optimised for search engine crawlers.
Content Creation: Developing valuable, informative, and engaging content that aligns with target keywords and satisfies user search intent.

The Impact of AI on Search

AI is fundamentally changing how search engines discover, interpret, and rank information. AI-powered algorithms can process vast datasets, understand natural language nuances, and deliver more personalised and contextually relevant search results.

This technological advancement has led to the evolution of new search paradigms:

Semantic Search: AI algorithms focus on the semantic meaning and user intent behind search queries, moving beyond simple keyword matching to understand the relationships between words and concepts.
Voice Search: The proliferation of voice assistants (Siri, Alexa, Google Assistant) has driven the growth of conversational search queries, requiring optimisation for natural language.
Generative AI: AI models (e.g., ChatGPT, Bard) can generate comprehensive and direct answers, potentially impacting organic click-through rates as users find information directly within the SERP.

AI GEO: A Strategic Imperative

AI GEO is an evolving approach that adapts to the AI-driven search landscape. It involves optimising content for AI-powered search engines and algorithms, with a focus on:

Entity Optimisation: Identifying and optimising for key entities (people, places, things, concepts) and their relationships to enhance semantic relevance and improve contextual understanding.
Natural Language Processing (NLP) : Creating content that aligns with natural language patterns and conversational queries to improve visibility in voice search and AI-driven results.
User Intent: Deeply understanding the "why" behind user searches, optimising content to directly address their informational, navigational, or transactional needs.
Structured Data: Implementing schema markup to provide search engines with explicit signals about the meaning and context of website content, facilitating accurate indexing and display in rich results.
E-E-A-T: Demonstrating Expertise, Experience, Authority, and Trustworthiness in content creation and website management to align with AI algorithms' quality assessment criteria.

The Impact of AI on the Search Landscape

SERP Evolution: AI is reshaping SERPs, leading to the prominence of featured snippets, knowledge graphs, and AI-generated summaries, impacting organic click-through rates.
Changing Search Behaviour: Users are increasingly adopting voice search and conversational interfaces, resulting in longer, more natural language queries.
Emphasis on Content Quality: AI algorithms prioritise high-quality, accurate, and trustworthy content that provides genuine value to users, penalising thin or manipulative content.
Personalised Search Experiences: AI enables search engines to deliver highly personalised search results based on user history, location, and preferences, increasing the need for tailored content strategies.
Evolving Ranking Factors: Traditional ranking factors like backlinks may decrease in importance as AI algorithms prioritise semantic relevance, contextual understanding, and user satisfaction metrics.

Strategic Implications for Marketing Managers and Small Business Owners

To remain competitive in the AI-driven search landscape, marketing managers and small business owners must adopt a hybrid approach, integrating the principles of both traditional SEO and AI GEO.

Key strategies include:

Embrace AI GEO Principles: Prioritise user intent, natural language optimisation, and entity-focused content creation.
Invest in High-Quality Content: Develop valuable, accurate, and engaging content that demonstrates E-E-A-T, establishing topical authority and building trust with both users and search engines.
Optimise for Voice Search: Target long-tail keywords and conversational queries, and structure content in a question-and-answer format.
Implement Structured Data: Utilise schema markup to provide search engines with clear signals about the meaning and context of website content, enhancing eligibility for rich results and knowledge graph inclusion.
Monitor AI-Driven SERP Changes: Stay informed about the latest AI-powered search features and adapt strategies to maintain visibility in evolving search results. Using tools like MOZ and AHREFS for example to monitor change, plan and optimise for users.
Leverage AI-Powered Tools: Utilise AI-driven tools for keyword research, content optimisation, performance analysis, and automation to improve efficiency and effectiveness.

How we can help

/ S i Design recognises the transformative power of AI GEO and employs a holistic approach that combines cutting-edge AI technologies with proven SEO and modern GEO strategies.

Our methodology and basis for improvements is centred on:

Deep User Intent Analysis: / S i Design leverages advanced AI-powered tools to analyse search queries, identify nuanced user intent, and develop content strategies that align with specific user needs across the customer journey.
Natural Language Optimisation: / S i Design crafts content that is both human-friendly and AI-optimised. They utilise NLP techniques to ensure seamless comprehension by search engine algorithms and voice assistants, enhancing visibility in conversational search.
Authority and Trust Building: / S i Design prioritise the creation of high-quality, authoritative content that showcases expertise, demonstrates experience, and builds trust with both users and search engines, aligning with E-E-A-T guidelines.
Strategic Use of Structured Data: / S i Design implements comprehensive schema markup strategies to provide search engines with explicit context about website content, improving visibility in rich results, knowledge graphs, and other enhanced search features.
Continuous Adaptation and Innovation: / S i Design remains at the forefront of AI-driven search trends, continuously adapting their strategies and experimenting with new AI tools to ensure clients maintain a competitive advantage in the dynamic search landscape.

By partnering with S i Design, businesses can leverage the power of AI to enhance their SEO and GEO efforts, improve their online visibility, and drive sustainable growth in the ever-evolving world of search.

Conclusion

AI is rapidly reshaping the search landscape, presenting both challenges and opportunities for businesses. Marketing managers and small business owners must embrace this evolution by integrating AI GEO principles into their strategies. By understanding the key differences between traditional SEO and AI GEO and adopting a forward-thinking approach, businesses can future-proof their SEO efforts, enhance their online visibility, and drive sustainable growth in the AI-powered era of search.

Revised 16th August 2025

The Mobile Tipping Point: Why Desktop-First is Dead and How Mobile Dominance is Here

Mon, 17 Mar 2025 20:51:24 GMT

The Numbers Don't Lie: Mobile Dominance is Here

The digital landscape has dramatically shifted. Remember when websites were meticulously designed for desktop screens, with mobile compatibility as an afterthought? Those days are gone. We've reached the mobile tipping point, and clinging to a desktop-first approach is a recipe for digital obsolescence.

Let's dive into the data. Global mobile internet traffic consistently surpasses desktop. Consider these compelling statistics:

Global Mobile Internet Traffic: Over 55% of all web traffic worldwide now originates from mobile devices. This percentage continues to climb.
Mobile E-commerce: Mobile commerce (m-commerce) is booming. A significant proportion of online purchases are now made via smartphones.
Social Media Usage: Social media platforms are primarily accessed through mobile apps. Users spend countless hours scrolling, engaging, and interacting on their smartphones.
Search Engine Usage: Google reports that a majority of searches are conducted on mobile devices.

Google's Data:

Google reports that a substantial portion of its search traffic originates from mobile devices, indicating the shift towards mobile search.

A recent report indicated that 72.73% of all global Google traffic is from mobile devices, while only 27.27% comes from desktops.
Another study found that mobile searches account for roughly 58% of overall search query volume.
A report from Hitwise indicated that nearly 60 percent of all Online Searches are now carried out on a mobile device, with some sectors (Food and Beverage) reaching 72 percent.

These numbers paint a clear picture: mobile is no longer a trend; it's the dominant force in the digital realm.

The Shift in User Behaviour: Mobile-Centric Expectations

The rise of mobile has fundamentally altered user behaviour. Users expect seamless, intuitive, and lightning-fast experiences on their smartphones. They demand:

Speed: Mobile users have limited patience. Slow-loading websites and apps lead to immediate abandonment.
Simplicity: Cluttered interfaces and complex navigation are a major turn-off. Users prefer clean, minimalist designs that prioritize essential information.
Accessibility: Mobile experiences must be accessible to users with diverse needs, including those with visual or motor impairments.
Personalisation: Users expect personalized content and recommendations tailored to their preferences and location.

Real-World Examples from Si Design: Embracing Mobile-First

At Si Design, we've witnessed firsthand the transformative power of a mobile-first approach. We've helped clients across various industries achieve remarkable results by prioritizing mobile experiences.

Enhanced User Engagement: By optimizing websites and apps for mobile, we've seen significant increases in user engagement, measured by metrics like time spent on site and bounce rates.
Improved Conversion Rates: Mobile-first design leads to higher conversion rates, as users can easily navigate and complete desired actions on their smartphones.
Expanded Reach: By catering to the growing mobile audience, businesses can expand their reach and tap into new markets.
Better SEO: Google prioritizes mobile-friendly websites in its search rankings. A mobile-first approach is essential for achieving optimal SEO performance.

The Urgency of Prioritising Mobile

The mobile tipping point is not a future prediction; it's the current reality. Businesses that fail to prioritise mobile risk:

Losing Customers: Frustrated mobile users will quickly abandon websites and apps that provide poor experiences.
Damaged Reputation: Negative reviews and word-of-mouth can severely impact a brand's reputation.
Missed Opportunities: Businesses that ignore mobile are missing out on a massive and rapidly growing market.
Search Engine Penalties: Google will penalize websites that are not mobile friendly.

The Mobile-First Approach: A Strategic Imperative

Adopting a mobile-first approach is not just about making websites and apps responsive; it's about fundamentally rethinking the design and development process. It involves:

Starting with Mobile: Design and develop for mobile devices first, then scale up to larger screens.
Prioritizing Content: Focus on delivering essential content in a concise and easily digestible format.
Optimizing for Speed: Implement performance optimization techniques to ensure fast loading times.
Simplifying Navigation: Create intuitive and user-friendly navigation menus.
Utilising Mobile Features: Leverage mobile-specific features like geo-location, push notifications, and touch gestures.

In conclusion, the mobile tipping point is here, and the desktop-first era is over.

Embracing a mobile-first approach is no longer optional; it's a strategic imperative for businesses that want to thrive in the digital age. Don't get left behind...

The Mobile Mistake: Why Your Mobile Website Needs Bespoke Navigation (and Feels Like an App!)

Sat, 08 Mar 2025 14:50:27 GMT

Let's talk about Bespoke Mobile Navigation and how it's Essential
(and App-Like Functionality Matters)

In today's digital landscape, mobile isn't just an afterthought – it's often the first point of contact.

Users are increasingly browsing, shopping, and engaging with content on their smartphones. So, why are so many websites still clinging to desktop-centric navigation on mobile? It's a recipe for frustration, leading to high bounce rates and lost conversions. The solution? Bespoke mobile navigation, and websites that feel as smooth and intuitive as native apps.

The Problem with Scaled-Down Desktop Menus

Think about it: a complex, multi-tiered dropdown menu designed for a wide desktop screen crammed onto a narrow mobile display. It's a usability nightmare. Tiny text, fiddly dropdowns, and an overwhelming amount of information make navigating a chore. Users are left pinching, zooming, and struggling to find what they need.

This leads to:

Increased Bounce Rates: Frustrated users quickly leave for a competitor with a smoother mobile experience.
Lower Conversion Rates: Difficult navigation hinders the user journey, impacting sales and leads.
Poor User Experience: A clunky mobile site damages your brand's reputation.

Got a question and want to talk to us? you can call us 01384 931011,
or send us your details here

Why Bespoke Mobile Navigation is Essential (and App-Like Functionality Matters)

A bespoke mobile navigation is designed specifically for the mobile context. It prioritizes simplicity, clarity, and ease of use. But in today's world, that's not enough. Users expect mobile websites to perform and feel like native applications.

Here's why it's crucial:

Optimised for Touch: Large, easily tappable buttons and intuitive gestures make navigation effortless.
Prioritised Content: Essential links and features are front and centre, minimising clutter.
Simplified Structure: A streamlined menu structure ensures users can quickly find what they're looking for.
Enhanced User Experience: A smooth and intuitive mobile experience fosters positive engagement and builds brand loyalty.
Improved Accessibility: Well-designed mobile navigation helps all users, including those with accessibility needs, to easily navigate your website.
App-Like Speed and Performance: Users expect instant loading times and fluid interactions.
Offline Capabilities: Progressive Web Apps (PWAs) can offer limited offline functionality, enhancing user experience.
Seamless Transitions and Animations: Smooth transitions and animations create a more engaging and immersive experience.

S i Design: Building with a Mobile-First, App-Like Mindset

At S i Design, we understand the importance of a seamless mobile experience that feels like an app. We build websites with a mobile-first mindset, built as Progressive Web Apps (PWAs) for offline availability, all whilst ensuring that every design decision is made with the mobile user in mind, and that the website performs at the highest speeds possible.

How We Approach Mobile Navigation (and App-Like Functionality):

Strategic Planning: We begin by understanding your target audience and their mobile browsing habits. We analyse your website's content and prioritize essential links.
Intuitive Design: We employ clean, minimalist designs that are optimized for touchscreens. We use clear, concise labels and large, easily tappable buttons.
Common Mobile Patterns: We leverage familiar mobile navigation patterns, such as hamburger menus, bottom navigation bars, and off-canvas menus, ensuring users can navigate instinctively.
Performance Optimisation: We prioritize fast loading times and smooth animations to enhance the mobile experience and create app like speed.
Progressive Web App (PWA) Implementation: We can build PWAs that offer app-like features, such as offline capabilities, push notifications, and home screen installation.
Seamless Transitions and Animations: We use subtle animations and transitions to create a more engaging and fluid user experience.
Thorough Testing: We rigorously test our mobile navigation and app-like features across various devices and screen sizes to ensure optimal performance.
Progressive Enhancement: We ensure that the core functionality of a website is accessible to all users and then add enhanced features for devices that can support them. See examples of our mobile first web sites

Examples of Mobile Navigation and App-Like Strategies:

Hamburger Menu: A classic mobile navigation pattern that hides the main menu behind a three-line icon, maximizing screen real estate.
Tailored Navigation: Ideal for apps and mobile-first websites, providing quick access to essential features and calls to action (CTA’s).
Off-Canvas Menu: A sliding menu that appears from the side of the screen, offering a clean and organized navigation experience.
Search Functionality: Prominent search bars enable users to quickly find specific content.
Service Workers (PWAs): Allow for offline caching and background synchronisation,
Web App Manifest (PWAs): Enables users to add the website to their home screen as an app icon.

Invest in Your Mobile Experience (and Make it App-Like)

Don't let your mobile website be an afterthought. Invest in bespoke navigation and app-like functionality that prioritises user experience and drives results. At S i Design, we're passionate about creating mobile-first websites that deliver exceptional experiences. Contact us today to learn how we can help you optimise your mobile navigation and create a website that feels like a native app.

Navigating the Member Lifecycle: From Onboarding to Renewal and Beyond

Wed, 22 Nov 2023 13:39:00 GMT

Mapping the Member Journey: Engagement Roadmaps.

The member journey encompasses the entire relationship between an organisation and its members, from initial contact to renewal and beyond. Understanding the key touchpoints along this journey is crucial for crafting effective engagement strategies.

Onboarding: A Warm Welcome Sets the Stage for Success

The onboarding process is the first impression an organisation makes on its new members. It sets the tone for the entire relationship and plays a critical role in establishing trust and loyalty. A well-structured onboarding program should include:

A personalised greeting that makes new members feel valued and welcomed. Do they get a membership card? Do they get a list of events? These things can make them feel valued early.

A clear introduction to the organization’s mission, values, and benefits of membership, ensuring that members understand the impact they can make

Easy access to essential resources and information, making it simple for members to get started and find the information they need

Opportunities to connect with other members and staff, fostering a sense of community and belonging from the very beginning

Engagement: Keeping Connections Strong Throughout the Lifecycle

Engaging members throughout their lifecycle is essential for retaining them and maximizing their value. Effective engagement strategies should focus on:

Personalised communication: Tailor content and communications based on member preferences, interests, and engagement levels, ensuring that members receive relevant and valuable information

Relevant and valuable content: Provide members with access to exclusive resources, insights, and opportunities that align with their needs and goals, making them feel appreciated and informed

Meaningful interactions: Foster a sense of community and belonging through events, online forums, and peer-to-peer networking opportunities, creating a sense of connection and shared purpose

Renewal: Nurturing Long-Term Relationships

Membership renewal is a critical touchpoint that requires a proactive approach. Organisations should:

Communicate early and often: Provide members with ample reminders about upcoming renewals and highlight the value they receive from their membership, ensuring they understand the importance of continued engagement

Offer incentives: Consider offering discounts, exclusive benefits, or recognition programs to encourage renewal, demonstrating appreciation for their continued support

Seek feedback: Conduct surveys or focus groups to understand members’ satisfaction levels and identify areas for improvement, ensuring that the organization is consistently meeting their needs

Technology as an Enabler: A Digital Ecosystem for Enhanced Engagement

An integrated ecosystem of technology tools can empower organisations to create a seamless and engaging member experience throughout the lifecycle. A robust CRM system provides a centralised single source of truth and a hub for managing member data and interactions, enabling personalised outreach and targeted communication. A user-friendly web CMS facilitates content delivery and personalisation to your website, ensuring that members receive relevant and timely information. Additionally, a secure member portal offers members a self-service platform to manage their profiles, access resources, and connect with peers, book events and courses and providing convenience and autonomy.

Our thoughts: Embracing a Journey-Based Approach for Sustainable Engagement is key

Crafting a compelling member journey requires a strategic and holistic approach that focuses on creating meaningful interactions, delivering value, and nurturing long-term relationships. By understanding the key touchpoints along the member lifecycle and leveraging technology to enhance engagement, non-profit organisations can foster a thriving and loyal membership base, ultimately achieving their mission and making a lasting impact. Embracing a journey-based approach is not just about retaining members; it’s about creating a transformative experience that inspires them to become active participants in the organization’s mission and journey of social change.

We can help with understanding how you plan to change in 2024 and help implement measurable change. Small changes make the difference.

How S i can help your NFP – Looking to grow your membership base, improve income and make digital services simpler?

We provide Deep Subject Matter Expertise in in the Trade Union and Membership CRM Sector

Arrange a FREE Consultation on 01384 931 011

Previous Blog An integrated ecosystem of technology tools can empower organisations to create a seamless and engaging member experience throughout the lifecycle.

Next in this Series is due December 2023

Leveraging content for Engagement – AI
Developing a content strategy using AI to deliver value, informative and engaging tailored content

Unleashing the Power of an Integrated Ecosystem: Deepening Member Engagement for Non-Profit Organisations

Wed, 15 Nov 2023 14:33:00 GMT

In the dynamic and ever-evolving landscape of non-profit trade associations, trade unions, and chartered institutions, member engagement stands as the cornerstone of success. A thriving membership base not only provides financial stability but also cultivates a vibrant community that fuels the organisations mission and impact.

However, engaging members in today’s digital era requires a sophisticated approach that harnesses the power of technology to create a seamless, personalised, and engaging experience.

An integrated ecosystem comprising a robust CRM (Customer Relationship Management) system, a user-friendly web CMS (Content Management System), and a secure member portal provides the foundation for a robust engagement strategy. By unifying these platforms, organisations can unlock a comprehensive understanding of their members, deliver targeted content, and empower members to self-manage their interactions, fostering a deeper sense of connection and value.

Unlocking the Benefits of an Integrated Platform

1. Unified Member Data: A centralised singe source of member information eliminates data silos (All Excel spreadsheets data in one place) and ensures consistency, providing a holistic view of each member’s interactions, preferences, and needs, enabling data-driven engagement strategies.

2. Personalised Engagement: Leverage member data to tailor content, communications, and recommendations, creating a more relevant and engaging experience for each individual member, fostering a sense of personalised value.

3. Streamlined Operations: Automate workflows to push routine tasks like membership renewals, event registrations, and payment processing, freeing up staff time to focus on higher-value engagement activities, enhancing operational efficiency.

4. Enhanced Self-Service : Empower members to manage their profiles, update preferences, access resources, and connect with peers through a secure and user-friendly member portal, promoting autonomy and convenience.

5. Data-Driven Insights : Utilise analytics and reporting tools to gain valuable insights into member engagement trends, identify areas for improvement, and measure the effectiveness of engagement initiatives, enabling data-driven decision-making.

How S i can help your NFP – Looking to grow your membership base, improve income and make digital services simpler?

We provide Deep Subject Matter Expertise in in the Trade Union and Membership CRM Sector

Arrange a FREE Consultation on 01384 931 011

Crafting a Compelling Member Journey: Map out the key touchpoints in the member lifecycle, from onboarding to renewal, and identify opportunities to enhance engagement at each stage, creating a seamless and memorable member experience.

How to write a brief

Wed, 27 Jan 2021 00:00:00 GMT

How to write a design brief for your digital design project – how to make it a success.

We pride ourselves on our availability and help and advice offered to clients. I am on hand from the very beginning to get your project off to a great flying start, but it is still important for you to create a brief pinpointing exactly what it is you want the project to achieve.

Making decisions will be quicker and easier with a brief in place, and you will feel in control and fully involved from the word go. If you’ve never written a brief before, it can sound more daunting than it really is. Whether writing a brief for a new web design, logo or corporate identity, the fundamentals are still the same.

Here are a few key points to get you started- this is an example for a design overhaul:

– Look at other companies’ promotional material, particularly businesses within your own field, and jot down what elements you like about them, and what you don’t like. This could be the elegance of their logo, the atmosphere created by their brochure, or the impact of their website.

– Consider what the principal aim of the project will be – is it to generate sales, create brand awareness, or simply to give information to existing and potential clients?

– Give a detailed profile of your company – describe your products or services, your target market, the image or style you aim to portray, what sets you apart from other companies in the same field, and who your competitors are.

Corporate Identity:

– Your company’s logo is the most important aspect of your identity and communication, as it creates a first impression for customers. Spend some time considering the values that your company represents, as this is what your logo should reflect.

– Consider your target customer. Who is your current market? What future markets do you want to reach? This will have a significant bearing on the image you portray, helping you decide on a classic look or a more contemporary feel.

– Again, consider your competitors. Provide some examples, both good and bad!

Website design:

– You will need a basic idea of what you want the website to incorporate – company info, product listings, a news section, the ability for customers to buy products direct from the site? Roughly how many pages do you imagine the website will need?

– This will help you to gauge what services you might need us to provide – depending on what you want the website to do, you may require CMS Software, photography, copywriting or additional graphic design (for a new logo, for example). Would you like to be able to update parts of the website yourself as and when you need to?

Design for print:

– With any advertising material, from company stationery to a brochure, it is vital to think about the content and the aim of the publication. Whether you are looking for increased brand awareness or are planning an aggressive sales campaign, we can generate a wide range of solutions to suit the project.

– Consider the practical details. Is it to be mainly a colour production such as a brochure, or is it, in the case of advertising, to appear within black and white publications such as newspapers? How is the item to be supplied after production – is posting weight an issue?

Budget:

– Setting out your budget and timescale at this stage is vital – even if you can be flexible, it is important to have at least a rough guideline.

A brief can be as detailed as you like, or it can be a fairly simple document, incorporating just the key factors. You may find that you change your mind about some elements, but you will be confident that you have considered all the vital aspects of the project. But please, don’t hesitate to get in touch with me if you are unsure about any part of the process of creating a brief; I will be very happy to answer any questions you may have.

Your brief will be the beginning of an exciting dialogue between your project and us and it will enable us to understand your expectations further, so that we can begin immediately to deliver the results you want.

SEO in 2025: The changing faces of search

Sat, 01 Aug 2020 00:00:00 GMT

The old adage “adapt or die” could never be more true when it comes to SEO strategies these days.

SEO best practices are going to change whether we like it or not.

We originally wrote this article in way back in 2016 and now it’s 2025 we have revised and updates this to reflect the modern way!

It’s easy to get set in your ways and feel comfortable with your current strategy, but this isn’t going to be sustainable in this industry. It’s important that marketers focus on getting out of their old way of thinking and evolve along with Google and the other search engines in order to find long-term success.

Fortunately, understanding this “new age” of SEO isn’t as time-consuming or overwhelming as it may sound, so the sooner you can get started the better and easier changing your mindset will be in the future.

What’s new in 2025 for search engines

To achieve your goals the SEO tasks need to be split and worked in in tandem.
Starting with on page optimisation; Page and Content Titles, relevancy and stacking of H1, H2 tags and offsite page rank factors, citations and link authority, to name a few.

How to think SEO

Past: In the past, the goal was to focus on keywords and get rankings on the SERPs. Some thought how you got there wasn’t quite as important as grabbing (and keeping) that spot on page one.
Present: Marketers should focus more on a brand’s reputation, how people engage with that brand, and the quality of the product/service. In the end putting a focus on this should improve your rankings by increasing shares and natural linking across the web, but ultimately the focus needs to be on how your brand is viewed as opposed to its ranking position.

AI and SEO- the new wave

Watch this space as AI and SEO is the one to watch- we will be posting more on this, come back and read the latest news!

Long tail search phrases and the new mentality..

Past: Piggybacking off of the SEO mentality of the past, marketers would focus on one major keyword. They would research to find a keyword where they wanted to rank, and then focus on that term and that term alone.
Present: It is now all about what the searcher is typing into the search engine (think intent i.e. semantic SEO). You want to focus on keyword intent and long tail searches. This is where semantic SEO comes into play and getting creative with search queries becomes more important.

Content is still king

Past: Content was always supposed to be written for readers, but that doesn’t mean that’s actually what marketers were doing. In the past the focus was on writing content that would rank well on a SERP–using the right and appropriate amount of keywords.
Present: Thanks to the Panda algorithm, marketers learned quickly that content needs to be written for readers first, as it always should have been. Content now focuses on relevance and engaging the audience.

White hat safe link building

Past: Much like the content section discussed above, marketers knew that link building was supposed to follow white hat rules, but that advice was widely ignored. It was all about fitting in keyword rich links wherever possible and on as many websites as possible. The more variety, the better, so this often included placing links on directories and forums.
Present: Links nowadays must be earned. Today it’s more important to build relationships and build links from relevant and authoritative sources. This does not mean that directories, forums, and other link building tactics are not longer an accepted practice, it just means that marketers need to be much more selective.

How you can achieve better results?

Being flexible and taking action now on all these areas is the key to success and in other words, your SEO methods should be fluid, not static. Shift with the changes and you will be ahead of the competition.

Read more about our Organic SEO , we have lots of customers on the first page of Google!

Get in touch to get your business on track today on 01384 931011

Updated Jan 2025

Original curated by ByAdam Heitzman, Co-founder, HigherVisibility- Read the original article on inc.com

SEO Guide part 1: The 5 parts to a comprehensive SEO Starter Kit

Mon, 20 Jan 2020 00:00:00 GMT

Were do I start as a newbie to SEO? Many newcomers to this topic will no doubt be experiencing information overload??!! Why is there so much information on the Internet about SEO?

It’s there due to the fact that if you want to rank in Google you will need SEO and because it’s Google, there is tons of content that is written on by hundreds, sorry thousands of people with years if experience and skills in making websites rank better.

But were do I start? what is information is really needed for me to learn? OK, so we have complied go to list of really useful and informative people that know the internet inside and out.

The question is, where do you even start when consuming this content?

Digesting the Basics

After a few hours of watching these videos, reading the articles and hands on testing your new skills, you can learn the basics and fundamentals of how SEO works and how search engines work, and it will help you see the varying aspects and parts of what you need to do:

1- How Search Engines Work – Watch a 3 minute video the infamous Matthew “Matt” Cutts; an American software engineer and boss of the web spam team at Google. Watch how Google delivers search engine results to users

2- The Beginner’s Guide To SEO – New to SEO? Need to polish up your knowledge? three million readers have read this and it is very informative and useful

3- Search Engine Book – Best read after going over the The Beginner’s Guide To SEO above

4- Google Search Engine Optimisation Starter Guide – This document first began as an effort to help teams within Google, but we thought it’d be just it’s really useful to webmasters that are new to the topic of search engine optimisation

5- Getting the Basics of #SEO under your belt – An overview on managing your SEO

5 ways to Optimise your website- Quick tips

Mon, 07 Jan 2019 00:00:00 GMT

When editing or creating a new page or blog ensure good standards and do you research for the best page setup and for a good SEO foundation.

There is no point in creating a page that is not structured properly, when it takes a short time to get it right, you should do it right.

SEO relies on technical aspects for a solid on-page set up, here are 5 tips to get you started.

1. Headings & Content – Don't feel the need to over kill the keywords. Use only 2 or 3 times in the content is enough. Once in the heading only though.

Typically use this guide for content headings :

H1 Main Keyword
H2 Feature of that keyword
H3 Benefits to the customers
H4 Expand on more Benefits

2. Content Quality- ensure content is written to your audience and includes the keywords, but not over used.

3. Page title – Keywords go in the Title; but make it appealing, make it topic relevant and check it makes sense

4. URL's – Use keywords that are unique for the page, avoid duplicate words, keep it short.

5. Description – This is what appears in Google search- again make it relevant and as you only get one chance with each visitor make it different to the rest.

Need help with your website? Contact us

Search Engine Marketing will boost your Business for less than advertising in the local or regional newspapers

Tue, 25 Sep 2018 00:00:00 GMT

SEO and Search Engine Marketing Boosts your online ranking for more business and it costs less than traditional advertising.

When comparing the best marketing to return a good investment for your company if you think that your company can afford to forget or skip completely a quality online marketing plan? Then think again.

SEO or Search engine optimisation is one of the best and most cost effective forms of advertising nowadays and will produce for you great returns on investment or ROI.

SEO, while not always the least expensive type of marketing that you can use with success, it is very often the marketing the works with a great success. The result is a much lower cost per conversion. The benefit to you is an exceptionally high ROI as these new visitors are actively looking for your services, your products and will engage and return to become new and repeat customers.

Web marketing has so many reasons why you should bin the traditional advertising, why? Keep reading below for really good reasons to make you see the value of online marketing and SEO.

1. Multiple Key Touch points

The number of online devices and gadgets which permit us to get online to the Internet is developing at a fast pace. Most days I have two Macbooks, a tablet, two mobile phones, and an ipod, all of which give me quick, reliable internet access. Almost all around you, in the shop, the office, the park, everywhere you turn people all around you are online, texting, facebook, watching TV, browsing websites. Gone are the days when you sat at home with your huge PC's with your dial up modem; welcome the new age. The beauty of online marketing is that it goes wherever the consumer goes unlike traditional modes of advertisement. When compared with smartphones, ipads, laptops, mobile devices, the print newspapers can be a pain to people who are very busy and continually on the go.

2. Reach out. Get seen. Wooah over here!

People can access you anywhere. By using SEO for online marketing of your products, services and your business, you can reach a regional, nation-wide or global web audience and visitor. 24/7. The issue with traditional paper advertising campaigns such as newspapers, local magazines etc, is that your company and your brands reach is limited to local people; added in with a serious decline in the number of papers circulation especially local newspapers and the size of the papers, then your audience is shrinking and how will you know the success of your advertisement. With digital online marketing you are able to target your market specifically, tailor your pitch, set your stall at your target consumer base.

3. Test. Measure and Refine. Then Repeat..

All of our digital marketing is highly measurable. Search engine optimisation (SEO) can be measured with high accuracy, tweaked to suit an ever changing digital market and will release your companies potential. SEO can be measured with Google tools and analytics and can be looked at in four key ways: first is indexing, then backlinks, followed by (PR) rankings, and finally visitors/traffic/how busy you are. Indexing is defined as, does Google display my website listed for the keywords I am paying for; backlinks affect the position of which your website appears on search engines when certain words or phrases are used by visitors to Google or Bing, and visitors/traffic will be recorded each and every time you get a visitor to your site, showing the visitors location, the keyword searches they used and what pages they looked at..and a lot more to boot.

I provide Search Engine Optimisation that will achieve amazing, consistent, high search engine rankings for your website and a complete online marketing package to get your website higher up the search engines

Book your FREE Meeting

Get higher for lower. What will Search Engine Optimisation do for my website

– Increase your page rank with Google. Give you more credibility and higher search listings

– It will cost you lower than advertising in magazines or newspapers, with better results. Much better.

– It will increase your enquiries and leads, from the right people who are looking for you.

Book your FREE Meeting

If you found our website via the Search Engines, then that should give you a warm feeling that we are established online search professionals, and our proven Google friendly SEO and digital marketing on the internet really works. With our knowledge, tools and skills your business can also achieve good results and be on the first page of Google and Bing search engines.

Don't be put off by SEO from either a bad experience you have had, or what sounded like a bargain but had no affect, it really works, but good SEO starts with a professional like us, the right approach, skills and knowledge and it takes time.

Instant SEO is not good for your business; but you can sleep in the fact that we only provide real SEO that works. You will start to see results in the first few months from our work, then we will build more depth to your website with great content.

We also ensure that you appear on high on the Google Maps and also Bing maps, for the search terms that people are using each day to bring in new enquiries to you via your website. We have over three decades of experience of helping companies like yours.

FACT
"70% of users… …actually go on to make contact with a company they find listed on a search engine"

Contact us on 01384 931011 to discuss your business needs

SEO Checklist for improving Local SEO

Wed, 07 Mar 2018 00:00:00 GMT

Part1

Improving your SEO for more Local business is not easy, but can be very rewarding so we have put together a checklist. You may be also looking for national search results and for both local and national you will need a good, solid SEO plan to get ranked and for people to find your website in the search engine results.

The basis for successful local SEO starts with understanding and getting your NAP ( NAP stands for Name, Address and Phone number) information including industry categories and related keywords) exactly the same everywhere it is posted, for Google and Yahoo to rank you.

First – To start your Google My Business listing start with the Google My Business page and create your listing

Use the Business Types infographic below to follow and comply with Google's guidelines and help direct your business's SEO plans

I cant stress enough how this information needs to be matching everywhere so make sure you get it right, or if not go back and amend it to match what Google My Business /Maps displays.

Let’s look deeper at NAP with our checklist of where to start. If you are a Business dealing with local customers then you should be getting local business from Google.

This is our SEO Checklist if you have one business address/location where you work from. This may be an office, a unit or from home.

On-Site SEO Setup:

Show your address and opening hours and make sure that it matches with the Google NAP for your business, this should be on the home page.

Use meta tags such as the description tag to match the description that you used on the NAP Details in Google My Business/Google map.

Include your Main Business Keyword and your location into the page title tag for the home page 
ie. if you are a heating specialist your may want to be found for Boiler Repairs Birmingham, this includes the Main Business Keyword and your location.

Include Secondary Business Keyword and location into the page title tag for the Inner product pages
ie. if you are a heating specialist your may want to be also found for Heating System Powerflushing Edgbaston, this includes the secondary Business Keyword and your location.

Include your town and region when writing your content , ( i.e. Looking for a BMW specialist in Birmingham?) in the pages text content, image file names and alternate text and H1-H4 meta tags.

Use your social media accounts by adding links or embedding feeds/tweets/posts into your website. This will help to engage with new customers and existing clients too. Google likes to see shares of posts and tweets and this enhances your ranking.

Include your full NAP, opening hours, a link to your Google Local Business map on your main contact us page.

Automated NAP

Below is an overview on the main NAP citation providers who can automate the process for you.

Or you can do it yourself – Submit your own NAP to online Web Directories.

Online directories allow you to create a FREE business listing which can boost your NAP like the automated services above. These directoreis are usually categorised by niche and are suitable for all business types.

Author: S i Design

Need help getting more local business? contact us today on 01384 931011

Ready to start? Get in touch to discuss your project

Marketing Team Training- SEO Skills for good website content

Fri, 11 Nov 2016 00:00:00 GMT

Marketing Team Training- SEO Skills for good website content

Does your company lack a marketing person with website knowledge? if so we can help.

We offer training in house, face to face for Marketing teams and also Marketing team cover.

Has your Marketing Manager left or on leave? we can help.

Call us on 01384 931011 or fill in your details

A history Of Black Hat SEO Techniques

Sun, 09 Oct 2016 00:00:00 GMT

Black Hat SEO is really bad for your website and business, and is the wideley used term for website spam linking and a few other underhand practices that are not just ethically frowned upon, but also dangerous. The aim of this breed of SEO is to fool the search engines in to thinking your website has a better score than it actually has, a mask of sorts.

We only do real SEO but some companies STILL use these practices.. really!

SpamDexing or search engine poisoning. Black death. The lurgy.

Spamdexing or search engine spam or search engine poisoning, is the original black-hat SEO technique that 'coined' the phrase BlackHat SEO. The production of spam methods was then, and is now still, not ethical and a high percentage of spamdexed sites (99.99%) of sites spammed in this way to achieve better search results are one day going to discovered by the search engines and penalised. This can mean thee black death for your website and domain name.

Non Creative Content. Robot friendly. Human unfriendly.

With the likes of the search engines like Google, Bing and Yahoo constantly aiming to achieve better relevance in their SERPs for websites that meet the users search needs, then more and more website owners and webmasters started to discover new ways to fool the search results.

Development with SEO in mind.

Managing and improving your website, takes a lot more time than you can imagine as it gets bigger. But as most webmasters are not web developers they soon realised that trying to fool the search engines is not as easy as just adding keywords.

Links

Link spam was born out of the amazing Google pagerank tool bar application, combined with a few eager webmasters, who then jumped on the links and SEO train.

SEO

When Webmasters started to see that doing lots of different methods to get higher results SEO became a buzzword. (more visibility).

Development Spam. Getting serious now. Real Jason Bourne Stuff.

Cookie Stuffing. Not Cookies with choccy chips either.

Cookies are deployed by webmasters to track users on your website and perform forwarding information too, and this is room for manipulation. Typically they have been found in sites trying to fool the referral site into thinking the traffic has come from there website, earning the webmaster a paid referral fee. But they have not sent real traffic, they have spoofed the referral site.

Hidden Text And Links. Can you see me. ha… ha..

This technique aims to hide crucial content that is invisible to people, but visible to the search engines, misleading both parties. The hidden content may be stuffed full with 100's or 1,000's of keywords that most of the time are irrelevant to the content on the page and also called 'keyword stuffing'

Page Hijacking

Hands up. This is stick up. Well a hijack anyway.

Page Hijacking is carried out by creating a replica of the original site, commonly banks and eCommerce sites have been targeted like this. The fake site will look like the original in every little details, and will be hard to spot as fake. It has one aim though and isn't going to end well, it wants to steal you login details. Then the individual can use your accounts. Not good.

URL Redirects via 301 redirect files, modified .htaccess files, Meta Tag Manipulation

This form of black hat SEO will redirect your visiting traffic to another website or even to a hidden page on your own site, which is even harder to find.

Sybil Attack- Reputation Attack; System Down.

Sybil attacks involve a individual setting up many fake accounts with different personas (fake name, fake age etc), with one thing in mind; to post bad comments and create bad feeling about your site via fake reviews.

Mirror Website..etisbeW rorriM

The creation of mirror websites is a technique where a full copy of a 3rd party website has been reproduced. The Mirror Websites are then used for stealing user information, traffic and visitors of the copied site.

Scrapper Sites. Site rippers.

These are websites that have used bots to systematically copy webpages.

Buying Expired Domains with links that have been spammed.

Buying Expired Domains can be great and when a domain name looks reputable and has recently expired it can be worthwhile. Have you been offered domain names from companies stating that they are already ranked? Sometimes these rankings are false and have been spammed already to make them look like they are a good buy. Buyer beware.

Doorway aka Gateway Pages aka Link Bait

Doorway aka Gateway Pages aka Link Baiting is a term for pages stuffed with keywords to get a higher search ranking. Websites may direct you to other websites with what looks like a normal 'Click here to enter' button but take you to a site that is unknown, are also classified as link bait.

Forms of Content Spam

Article Spinning/Spintax/One article= 1 million variants

Article Spinning of content is done with a new kind of software that spins and rewrites article copy. if you do this manually the process would take hours and hours, but Article spinning software is specifically designed to carry out this in seconds and fool the search engines, not so much people.

Splogging. Splom splag. Bloggers who eat spam? No.

Splogging is a term used for Spam Blogging and us carried out to generate backlinks to another webpage or site. Also called wheel spam or 'blog satellites' and one of the oldest BlackHat Techniques.

Buying Cheap Links

Buying cheap links is now over 10 years old and is still popular now. It is something to be cautious about though and as cheap SEO links are typically created automatically by software that can leave trails for others to follow, search engines will see through these and de-rank your site. By using MOZ or AHREFS for instance these links can be spotted and analysed and are typically done en mass.

Forum Spamming. Damn you spammers

Most of us have used forums of some form and with people of similar interests, be it cars, dogs, cats or sport. But if you notice that some forum members post the same comments and create posts again and again, this is usually to get more backlinks to there website.

A history Of Black Hat SEO Techniques, so far..

All new websites include a FREE SEO Starter pack

Sat, 30 Jul 2016 00:00:00 GMT

The SEO Package offer includes:

– Site set up and Google Set up for Webmaster tools and Submission Service

– On-page SEO setup of structure and keywords

– Local Directory Submission

– Research of three competitors sites and tracking

– Content Writing and setup for the homepage and inner pages to be SEO friendly and come up for the terms you want. Not just your company name which is easy.

See our portfolio of websites built by us and to get started call us on 01384 931011 or send us your details and we will get in touch

Want a FREE SEO Review of your website?

How does your website look? Get a FREE Expert Review

Wed, 25 May 2016 00:00:00 GMT

Ever wondered how your website looks to Google in terms of how it is ranked by them? Get a FREE Expert Review carried out by us and we will tell you. Warts and all and how it looks and works from a users perspective. All delivered in a lovely report for you, FREE!

How much does Search Engine Optimisation cost?

Wed, 23 Mar 2016 00:00:00 GMT

Search Engine Optimisation

How long does it take to get to page 1 of the search engines; weeks, months? And how much will I expect to pay..

If only that question was as easy as it sounds!

As every single project is so unique and, depending on your industry, it may take just a few short months to get some real results that will increase over time. We have lots of experience of getting businesses found online, just like yours, and converting these into customers is our job. We love getting you business.

Book a FREE Quote today on 01384 931011 and let's discuss your business. However small or large.

FACT
"70% of users… …actually go on to make contact with a company they find listed on a search engine and over 74% will not click on page 2"

Search Engine Optimisation or SEO is a very complex process with multiple aspects to be considered, including onsite structure of headings, relevancy of content, inbound links, social and more, the intention is to gain higher search engine returns for your website and then convert those visitors into leads, then into customers. I provide easy to follow campaigns and regular face-to-face meetings with Nik and I am here to take away the technical aspects and build your business rankings on the search engines.

Top 25 Website Design & Digital Marketing profiles on LinkedIn

Sat, 24 Oct 2015 00:00:00 GMT

Looking for a highly recognised designer?

I am listed in the Top 25 Website Design & Digital Marketing profiles on LinkedIn.

Contact me on 01384 931011 for a FREE initial conversation and see what makes using me different!

Enterprise CMS Projects. Looking to replace EasySite CMS, Contensis CMS or Immediacy CMS

Tue, 14 Jul 2015 00:00:00 GMT

Enterprise CMS Projects

We replace EasySite CMS, Contensis CMS or Immediacy CMS

We’ve been very lucky to work on a lot of big bespoke enterprise website projects over the last two decades as a consultant in pre-project scoping, product and vendor selection, product specification research and complete project implementation from start to launch and support and aftercare, and have been involved in a lot of big website and intranet ECMS projects with some great clients and with some amazing software vendors including EasySite CMS, Contensis CMS and Immediacy CMS

We’ve have worked on projects with lots of household names such as:

Migrating from Immediacy, EasySite or Contensis

The support and development of Immediacy stopped in 2016 and with us having been involved heavily with Immediacy and also with EasySite and Contensis from the start with most of these products, S i Design offer a smooth path and transition into our SeeROC Web Content Management System, or we can offer SiteCore CMS or one of the other industry proven products. SeeROC and SiteCore both use the same framework and technologies in the Microsoft .NET and SQL configuration and are both fully scalable.

We are 100% familiar with all of the Immediacy, EasySite and Contensis CMS systems and can help you achieve your digital goals with a simple and cost effective solution with our own in-house solution. Bug free and error free.

Migration without Migrains. No Pain.

Migration from one CMS to another is a massive undertaking and can be, if not well planned and implemented a terrible headache. A big one.

We have lots of on-hands experience and the right tools to make the migration take place with ease and I will import all media, content, metadata, headings and titles, links, structure and syntax and categories. We also have import tools for the users, permissions and can integrate with MS ActiveDirectory, LDAP or other authentication systems.

If you use EasySite CMS, Contensis CMS or Immediacy CMS and are looking for a new CMS vendor and agency then we are interested in talking to you. If you are looking at a large scale project then please contact us on 01384 931011 to discuss your needs today. .

We have worked with clients all over the world with lots in the UK and we also work with international clients in the USA, Finland, Australia and Canada.

Get in touch to discuss your migration and new website

Pay per click or organic SEO

Tue, 06 Jan 2015 00:00:00 GMT

Pay per click or organic SEO

How do I get to the top of Google today?

I get asked almost daily that very question, how do I get my website to the top of Google?

Route one – Pay to appear or Pay Per Click Marketing (PPC)
In short the answer is to pay to appear in Google Ad words.

Adwords can give instant results but, and it is a but. Would you rather have have instant enquiries but at a cost that can be tens of thousands per year, and stops when you stop paying, or there is the long term, natural and sustainable way, below. That will be less investment and works after your stop?

Route two – Organic Listings or Natural SEO

The other solution is to go for an SEO Based approach or Organic Search as it is known. This approach will involve online aspects and offline marketing to drive traffic to the site and is not a quick fix or instant. But it will have success in the first few months in both Google search and the other main search engines too.

We also can get your business into the Google local top three (the snippet under the Google Adverts, the map you see first with three listings in) and Google local my business maps (the map section has the Top 100 maps in).

Organic SEO can work hand in hand with your Google or Facebook adverts and prices start from £POA, for our one-off SEO package .

We’ve 21 years experience of SEO and PPC research, client and project management and implementation of some great campaigns for some awesome clients, and you can rest assured that I will produce results. Great results. Leads and new customers within the first few months.

UPDATED MARCH 2024

Contact us for a quote on 01384 931011 or 07967 222278

Archives | S i Design - Web, Marketing and Software Talk...

The Evolution of Search - AI GEO vs. Traditional SEO

Getting ahead of your competition with smart AI GEO

Traditional SEO: Core Principles

The Impact of AI on Search

AI GEO: A Strategic Imperative

The Impact of AI on the Search Landscape

Strategic Implications for Marketing Managers and Small Business Owners

How we can help

Conclusion

The Mobile Tipping Point: Why Desktop-First is Dead and How Mobile Dominance is Here

The Numbers Don't Lie: Mobile Dominance is Here

The Shift in User Behaviour: Mobile-Centric Expectations

Real-World Examples from Si Design: Embracing Mobile-First

The Urgency of Prioritising Mobile

The Mobile-First Approach: A Strategic Imperative

The Mobile Mistake: Why Your Mobile Website Needs Bespoke Navigation (and Feels Like an App!)

Let's talk about Bespoke Mobile Navigation and how it's Essential (and App-Like Functionality Matters)

The Problem with Scaled-Down Desktop Menus

Why Bespoke Mobile Navigation is Essential (and App-Like Functionality Matters)

Here's why it's crucial:

S i Design: Building with a Mobile-First, App-Like Mindset

How We Approach Mobile Navigation (and App-Like Functionality):

Examples of Mobile Navigation and App-Like Strategies:

Invest in Your Mobile Experience (and Make it App-Like)

Navigating the Member Lifecycle: From Onboarding to Renewal and Beyond

Mapping the Member Journey: Engagement Roadmaps.

Onboarding: A Warm Welcome Sets the Stage for Success

Engagement: Keeping Connections Strong Throughout the Lifecycle

Renewal: Nurturing Long-Term Relationships

Membership renewal is a critical touchpoint that requires a proactive approach. Organisations should:

Technology as an Enabler: A Digital Ecosystem for Enhanced Engagement

Our thoughts: Embracing a Journey-Based Approach for Sustainable Engagement is key

We can help with understanding how you plan to change in 2024 and help implement measurable change. Small changes make the difference.

Unleashing the Power of an Integrated Ecosystem: Deepening Member Engagement for Non-Profit Organisations

Unlocking the Benefits of an Integrated Platform

How S i can help your NFP – Looking to grow your membership base, improve income and make digital services simpler?

How to write a brief

How to write a design brief for your digital design project – how to make it a success.

Here are a few key points to get you started- this is an example for a design overhaul:

Corporate Identity:

Website design:

Design for print:

Budget:

SEO in 2025: The changing faces of search

What’s new in 2025 for search engines

How to think SEO

AI and SEO- the new wave

Long tail search phrases and the new mentality..

Content is still king

White hat safe link building

How you can achieve better results?

SEO Guide part 1: The 5 parts to a comprehensive SEO Starter Kit

Digesting the Basics

5 ways to Optimise your website- Quick tips

SEO relies on technical aspects for a solid on-page set up, here are 5 tips to get you started.

Search Engine Marketing will boost your Business for less than advertising in the local or regional newspapers

SEO and Search Engine Marketing Boosts your online ranking for more business and it costs less than traditional advertising.

Web marketing has so many reasons why you should bin the traditional advertising, why? Keep reading below for really good reasons to make you see the value of online marketing and SEO.

1. Multiple Key Touch points

2. Reach out. Get seen. Wooah over here!

3. Test. Measure and Refine. Then Repeat..

Get higher for lower. What will Search Engine Optimisation do for my website

SEO Checklist for improving Local SEO

Let’s look deeper at NAP with our checklist of where to start. If you are a Business dealing with local customers then you should be getting local business from Google.

This is our SEO Checklist if you have one business address/location where you work from. This may be an office, a unit or from home.

On-Site SEO Setup:

Automated NAP

Or you can do it yourself – Submit your own NAP to online Web Directories.

Need help getting more local business? contact us today on 01384 931011

Marketing Team Training- SEO Skills for good website content

Marketing Team Training- SEO Skills for good website content

We offer training in house, face to face for Marketing teams and also Marketing team cover.

A history Of Black Hat SEO Techniques

SpamDexing or search engine poisoning. Black death. The lurgy.

Non Creative Content. Robot friendly. Human unfriendly.

Development with SEO in mind.

Links

SEO

Development Spam. Getting serious now. Real Jason Bourne Stuff.

Let's talk about Bespoke Mobile Navigation and how it's Essential
(and App-Like Functionality Matters)